After being the subject of an embarrassing viral video, a self-involved 20-something enlists the help of a marketing expert to revamp her image in the real world.

Single father George Altman is doing his best to raise his sixteen-year-old daughter Tessa in the big city. When he discovers a box of condoms in her bedroom, though, he decides the time has come to move her to a more wholesome and nurturing environment: the suburbs. But behind the beautiful homes and perfect lawns lurk the Franken-moms, spray tans, nose jobs, and Red Bull-guzzling teens who have nothing in common with Tessa. It’s a whole new world, one that makes George wonder if they haven’t jumped out of the frying pan and into the fire.