The show revolves around Ichigo Kurosaki, a good-hearted 15-year-old high school student who carries the undesired ability to see spirits. Others in his family (two sisters and his father) carry this ability to some extent as well. One evening, he encounters Rukia Kuchiki; a Shinigami, or Death God. It is her job to usher lost spirits to Soul Society, and to also eliminate those which cross over from the Hollow World.

Monster High: Ghouls Rule unearths an old conflict between “Normies” and monsters – and things are about to get scary! For years, students at Monster High were warned that Halloween was a night to stay inside and avoid conflict at all costs. But Frankie and her friends discover that ghouls and “Normies” once loved to spend the holiday together! The ghouls decide to turn back the clock and use the night to celebrate their individuality and show that it’s okay to “Be Yourself. Be Unique. Be a Monster!”