Public Enemy’s Chuck D leads a cast of hip-hop icons and leading African-American and Latino cultural commentators as they chart the factors that led to the birth of the revolutionary art form of hip-hop in 1970s New York, as well as the creation of the seminal hit The Message.

They evoke a picture of how, after the turbulence of the 60s and the civil rights struggles, desperate social conditions and the experience of countless dispossessed people of colour living in a city mired in crisis helped give birth to a new art form.

MCandjournalistShadKabangomeetswithHip-Hop’sbiggeststarstoretracehowHip-Hopbecametheworld’smostpopularmusic,butrealizesthatHip-Hop’struelegacyissomethingmuchmoreprofound.

The story of Sport and Spoon – two young hustlers who attend the eponymous convention, only to get tangled up in a financial disagreement that leads to a shootout, police chase and finishes with Sport on death row, weighing up what it all means. Taking its title from the album, the film blends archive photos with interviews and uses unique animated sequences set to the album. It portrays Hustlers Convention in its wider social context and Jalal’s personal story as one of rap’s undisputed pioneers.