When Lou Simms starts her internship at Fountain Pictures she seems like a naïve Hollywood newcomer, awestruck by the studio’s notorious CEO, Joyce Holt. In truth, Lou has done extensive research on Joyce and landing this internship was no happy accident. As Lou’s obsession grows, she will do anything to get close to her idol.

Talented designers from around the world compete for $250,000 and the chance to become the next big thing in fashion.